At the 2017 Salone del Mobile at Palazzo Clerici in Milan’s city center, Design Academy Eindhoven students and alumni presented a mashed-up media and design studio.
Disrupting the common exhibition format, DAE constructed a full blown experience, challenging the audience to make their way through the set and sit down to watch different acts appear on stage in front of a vast screen. Complete with camera, lights, performers, hosts and crew, Palazzo Clerici’s ballroom was transformed into a broadcasting studio. Blurring the boundaries between reality and fiction.
As a co-editor of the show, Orlando was involved in the selection, set up and organisation of the overall teamwork that was involved in bringing a project like this onto a stage. Including running the light and video show during the week of the Salone del Mobile. Collaborating with 36 talented individuals, mainly recent DAE alumni, the challenges were endless and the outcome immense.
Photography by Angeline Swinkels